The Evolution of Campfire: A Timeline of Innovation in Automotive Supplier Profitability

From bold beginnings to industry leadership, Campfire has spent the last two decades redefining what’s possible for automotive suppliers.

Today, our platform powers over $150 billion in customer-managed sales opportunities—proving that visionary technology, paired with relentless execution, doesn’t just scale—it transforms an entire industry.

2000

Founded with focus on BOM solution for product lifecycle management.

2000

2008

Pivots business to build solution for profitability management.

2008

2011

Brings to market best-in-class capabilities with the help of leading automotive suppliers and industry experts.

2011

2016

Over 5,000 active users.

2016

2018

Move to subscription software model.

2018

2018

Launch of modern user interface.

2018

2019

50% customers outside U.S.

2019

2019

Over $100B of sales opportunities in Campfire.

2019

2019

Over 10,000 active users of Campfire.

2019

2019

Over 15% of the global top 80 auto suppliers are customers.

2019

2019

Campfire available on mobile devices.

2019

2020

Over $150B of sales opportunities in Campfire.

2020

2020

Secure investment round to expand product, customer success and sales.

2020

2024

Campfire Interactive Completes $37 Million Majority Investment from Invictus Growth Partners to Drive Manufacturing Software Innovation.

2024

Ready to take control of your profitability?