The Evolution of Campfire: A Timeline of Innovation in Automotive Supplier Profitability

From bold beginnings to industry leadership, Campfire has spent the last two decades redefining what’s possible for automotive suppliers.

Today, our platform powers over $150 billion in customer-managed sales opportunities—proving that visionary technology, paired with relentless execution, doesn’t just scale—it transforms an entire industry.

2011

Brings to market best-in-class capabilities with the help of leading automotive suppliers and industry experts.

2011

2024

Campfire Interactive Completes $37 Million Majority Investment from Invictus Growth Partners to Drive Manufacturing Software Innovation.

2024

Ready to take control of your profitability?

About

With Campfire, you gain unprecedented accuracy and insight with a single system that covers cost, price, volume, capacity, timing, and profit metrics. Make informed, confident decisions with speed.

Headquarters

Campfire Interactive, Inc.
2211 Old Earhart Rd, Suite 175
Ann Arbor, MI 48105

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About Campfire.

Campfire unifies every metric that matters—cost, price, volume, capacity, timing, and profit—so you can see further, decide faster, and lead with confidence.

Headquarters.

Campfire Interactive, Inc.
2211 Old Earhart Rd, Suite 175
Ann Arbor, MI 48105

Links.

The Evolution of Campfire: A Timeline of Innovation in Automotive Supplier Profitability

Founded with focus on BOM solution for product lifecycle management.

Pivots business to build solution for profitability management.

Brings to market best-in-class capabilities with the help of leading automotive suppliers and industry experts.

Over 5,000 active users.

Move to subscription software model.

Launch of modern user interface.

50% customers outside U.S.

Over $100B of sales opportunities in Campfire.

Over 10,000 active users of Campfire.

Over 15% of the global top 80 auto suppliers are customers.

Campfire available on mobile devices.

Over $150B of sales opportunities in Campfire.

Secure investment round to expand product, customer success and sales.

Campfire Interactive Completes $37 Million Majority Investment from Invictus Growth Partners to Drive Manufacturing Software Innovation.

Ready to take control of your profitability?